I’ve been getting many compliments and some questions about our new albums and the way that we have structured the workflow. If you are new to the site, the process works like this. Once the wedding is over and the photos are all burned to DVD the process of post-production starts. This process involves sharpening the individual photos, adjusting the colours and doing some light touch ups. Then the album design process starts.
There are many reasons for predesigning an album including the fact that most brides have better things to do than to put together a wedding album out of proofs. The most important reason for us however, is that it gives us the control to design the best possible album from your wedding. We have struggled with this for a number of years now. We take photos to tell the story of the day, however often our clients end up choosing a lot of standard photos – why would you choose a semi-blurry photo of your Mom hugging your Dad? Unless it told part of the story. Someone once told me that it was like getting an author to write the story of your life and then getting all the words individually in a box.
The solution is obviously to offer albums and design them ourselves. So we looked around and saw the various options that are on offer in South Africa, and decided that we just didn’t see our photos in those sorts of albums. So we did our research and were happy to discover two options that we are very happy with, a coffee table solution from the US and a more traditional matted album from Australia. The next step was to figure out how we are going to allow brides to be involved in the process of creating an album but at the same time be able to shape our vision of the story of the day. Not all clients understand the type of images I take and how essential they are to tell a full story. But when you predesign the album, you can use all the offbeat angles, casual and obscure journalistic moments, interesting set and establishing shots, and weave them into a beautiful album that has all the subtle nuances that make every wedding unique. My brides seem to understand all the shots we include when they see them in the context of an album where the cool images become essential elements to the pacing and storytelling of the album. At that point, the couple has the option of making small changes to the album. Including images that have sentimental value or just because they love a photo, or even removing a photo that they are unhappy with. We try to restrict these to things that the couple can’t live with/without.
I find that when the couple starts with blank album that needs to be filled they generally pick a lot of my standard shots and leave out a lot of the cool stuff that doesn’t always make sense on its own, and the album becomes more generic. When I predesign, I create a fuller album that tells more of the story of the day. Even when the couple make a lot of changes to the album, its still a better album than if we hadn’t predesigned.
Although we offer set sizes in the albums, 40pg and 60pg albums, we tend to design albums with more pages and images than we contract for. This allows the couples to make more choices in terms of image swaps, removing pages and just gives them more of an idea of what is possible. For me its about making sure the couple walks away with the best product and display of the story of their wedding day.
One last comment, if you are looking at wedding photographers and you like someone’s photos but their albums are not your style, try and get a photographs only package. Most will be happy to accomodate and you should choose your photographer on the quality of his or her photography rather than the type of album that they offer. We do offer our photographs only package and there are people who prefer it.